In our suburban town, outside of Los Angeles, the people lack individuality in their approach to fashion, so we took it upon ourselves to change our community’s attitude. For us, clothing is more than just something an individual would wear, it is a way to communicate to the world, who you are.

The aesthetic of Yurjima is heavily influenced by popular culture, appreciation for diverse taste in clothing, and an idealized view on dark themes of love and desire. Our intonation is to convey the experiences of development and affection with the world, and connect with others who equate with us.